the hoop department
finished hoops, sentimental commissions, nursery names, favorite lyrics, and the ideas you cannot stop thinking about.
made slowly. kept forever.
a little place for sentimental stitching.
custom embroidery, beginner-friendly kits, digital stencil guides, seasonal collections, and little clubs made for stitching together.
department directory
- 01 custom & finished hoops
- 02 diy embroidery kits
- 03 digital stencil guides
- 04 guided stitch-alongs
- 05 seasonal archive collections
filed with way too much care
featured drop • available now
karma
a celestial cat, four dreamy colorways, and three ways to make it yours: finished hoop, diy kit, or digital stencil.
the department archives after dark
the archives are haunted.
dancing phantomsthree haunted chapters from the department archives: the haunted hour, the witching woods + the beautiful nightmares preview.
choose your department
what would you like to make—or have made?
shop finished hoops
the kit department
beginner-friendly embroidery kits with the fabric, floss, tools, and guidance you need to make something lovely.
the stencil department
downloadable stencil guides for stitchers who already have the supplies and are ready to start their next project.
thread therapy club
guided monthly projects, weekly live stitch nights, and beginner-friendly help for anyone who would rather learn and stitch alongside a cozy little community.
the department archives
collectible seasonal digital embroidery collections made for slow stitching and filed together one volume at a time.
monthly digital membership
monthly digital file no. 01
open the file
the department files
one exclusive taylor-inspired stencil guide every month, plus access to future member research votes that help decide what gets filed next.
$9per month
join the department filesselect subscription — monthly ($9) at checkout.custom work
have an idea? i probably want to stitch it.
send the lyric, nursery colors, memory, theme, or chaotic little thought you cannot stop thinking about. we will turn it into something you can keep forever.
start with the hoop departmentbefore you order
frequently asked questions
how do handmade hoop timelines work?
every embroidered hoop is individually stitched by hand by ashley, and the time needed to complete each piece can vary depending on the design, level of detail, current order queue, and the nature of handmade work. because of this, the embroidery department does not provide or guarantee a specific turnaround timeframe for hand-stitched pieces. orders are actively worked through and completed with care, and your piece will never be rushed simply to meet an arbitrary deadline. if you have questions about the status of your order, you are always welcome to reach out.
i have an idea, but not a complete design. is that okay?
absolutely. send the lyric, theme, colors, memory, or slightly chaotic idea you have, and we will figure out the rest together.
where will i check out?
product and membership buttons open a secure square checkout. square still handles payments and order records; this website is simply the prettier front door.