the hoop department
finished hoops, sentimental commissions, nursery names, favorite lyrics, and the ideas you cannot stop thinking about.
made slowly. kept forever.
custom embroidery, beginner-friendly kits, digital stencil guides, seasonal collections, and little clubs made for stitching together.

department directory
filed with way too much care
choose your department
finished hoops, sentimental commissions, nursery names, favorite lyrics, and the ideas you cannot stop thinking about.
beginner-friendly embroidery kits with the fabric, floss, tools, and guidance you need to make something lovely.
downloadable stencil guides for stitchers who already have the supplies and are ready to start their next project.
guided monthly projects, weekly live stitch nights, and beginner-friendly help for anyone who would rather learn and stitch alongside a cozy little community.
collectible seasonal digital embroidery collections made for slow stitching and filed together one volume at a time.
open the file
one exclusive taylor-inspired stencil guide every month, plus a member research vote to help decide what gets filed next.
from the department archives
the department archives • volume i
the first archive collection is now complete: two companion parts, ten cozy fall embroidery designs, and one whole season filed together for slow stitching.
explore the archives

custom work
send the lyric, nursery colors, memory, theme, or chaotic little thought you cannot stop thinking about. we will turn it into something you can keep forever.
start with the hoop departmentbefore you order
every embroidered hoop is individually stitched by hand by ashley, and the time needed to complete each piece can vary depending on the design, level of detail, current order queue, and the nature of handmade work. because of this, the embroidery department does not provide or guarantee a specific turnaround timeframe for hand-stitched pieces. orders are actively worked through and completed with care, and your piece will never be rushed simply to meet an arbitrary deadline. if you have questions about the status of your order, you are always welcome to reach out.
absolutely. send the lyric, theme, colors, memory, or slightly chaotic idea you have, and we will figure out the rest together.
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