a note from the maker’s desk

behind the department

the maker, the mission, and a few things you might be wondering.

the story behind the stitches

hello, i'm ashley. ♡

a little over a year ago, just a few months postpartum, i found myself navigating a pretty difficult season of life. i was struggling mentally, had unexpectedly lost my job after returning from maternity leave, and desperately needed something that felt like my own.

naturally, tiktok convinced me to pick up a needle and thread. (as tiktok tends to do.)

what started as a way to occupy my mind quickly became so much more. embroidery gave me a creative outlet, a little peace in the middle of a difficult season, and eventually, a way to start rebuilding something for myself.

in the beginning, my little business actually went by a completely different name: baked & stitched. and yes, the baked part was literal. i was selling homemade bread alongside a small handful of embroidery designs.

with encouragement from my boyfriend and best friend, i took a chance and opened a facebook page. there was no grand business plan, just a lot of trial and error, a few sales here and there, and the hope that maybe this little creative venture could become something.

as i stitched more, my creativity started taking on a life of its own. i'd become a swiftie during the midnights era, and naturally, my love for taylor swift began finding its way into more and more of my hoops.

i taught myself how to create patterns using canva, eventually learned to draw in procreate, and slowly started developing my own artistic style.

as my embroidery began gaining traction, i made the decision to leave the bread behind and focus entirely on stitching. baked & stitched eventually became the embroidery department, and the rest is still being written.

those first six months weren't exactly a financial success story, but i kept going. somewhere along the way, this little venture had become more than just a way to earn extra income.

it had become my happy place.

over a year later, it still is.

what started with a needle, some thread, and a whole lot of uncertainty has turned into a little corner of the internet where i get to share my creativity with people who appreciate it.

and whether you've been here since the baked & stitched days or you've only just stumbled upon the department, i'm so incredibly grateful you're here.

with love & a needle in hand,
ashley ♡

because every stitch has a story.

a little note about the hands behind your hoop

i know my turnaround times can sometimes be a little longer than you might expect, and i want you to know just how much your patience means to me.

before anything else, i'm a mama. the embroidery department is a one-woman operation, and most of the magic happens during afternoon naps and late nights after my little girl has gone to bed.

every design is created by me, and every single stitch is placed by my own two hands. i spend countless hours working on the little details, choosing colors, and bringing each piece to life because i genuinely care about what i'm creating for you.

i never want to rush something that means so much, especially when i know these pieces often hold special memories, stories, and sentimental meaning.

so when you choose to order from my little department, please know that you're supporting so much more than a small business. you're allowing a mama to keep doing something she absolutely loves, all while being present for the little girl who means everything to her.

your patience, kindness, and trust in my work mean more to me than i could ever put into words.

thank you for giving me the time to make something truly special for you. ♡

— ashley

the department handbook

the department of frequently asked questions

everything you wanted to know (and a few things you didn't know you needed to ask).

01

custom embroidery

can i request a design that isn't listed on your website?

absolutely! custom embroidery is one of my favorite ways to bring your ideas to life. whether you have a specific vision or just a general idea, i'd love to create something meaningful just for you.

when placing your order, simply describe what you're envisioning in the notes section. you're also more than welcome to contact me if you'd like to discuss your idea or have questions before purchasing.

once your order reaches the design stage, we'll work together to make sure every little detail feels just right. ♡

will i get to approve my custom design before you start stitching?

absolutely! once you place your custom order, it joins my stitching queue. when it's your turn, i'll create your design and send you a proof for approval before picking up my needle and thread.

you're welcome to request as many adjustments as needed until you're completely happy with your design. i want you to love every little detail before the first stitch is made. ♡

how long does a custom embroidery order take?

every hoop is individually designed and stitched entirely by hand, so turnaround times vary depending on the complexity of your piece and my current order queue.

i don't guarantee a specific turnaround time, but i always do my best to communicate realistic expectations. if you're ordering for a special occasion or have a particular date in mind, please reach out before purchasing so we can discuss your timeline.

can i customize the colors, fabric, or other details of my embroidery?

of course! one of my favorite things about creating custom embroidery is making each piece uniquely yours.

whether you have a specific color palette in mind, a favorite fabric color, a particular lettering style, or other special details you'd like incorporated, i'm always happy to work with your vision.

you can include your preferences in the notes section when placing your order, and we'll fine-tune everything together during the design approval process. ♡

what's the difference between a custom order and a ready-to-ship hoop?

custom embroidery is designed and stitched specifically for you! once purchased, your order joins my stitching queue, and we'll work together to bring your vision to life.

ready-to-ship hoops, on the other hand, are already finished and waiting for their new homes! because my custom orders take priority, i typically create these pieces one at a time between orders.

while a ready-to-ship hoop may be the only one currently available, that doesn't mean the design is gone forever! i'm always happy to recreate a previously sold piece through a custom order. ♡

can i request a rush order or have my embroidery completed by a specific date?

possibly! while i can't always guarantee a specific completion date, i'm more than happy to see what i can accommodate.

if you're hoping to have a piece finished for a birthday, holiday, or other special occasion, please contact me before placing your order with your desired date and a little information about what you're envisioning.

depending on my current stitching queue and the complexity of your design, i may be able to make it happen! it never hurts to ask. ♡

02

diy kits & embroidery stencils

what's included in a diy embroidery kit?

each diy embroidery kit comes thoughtfully prepared with everything you need to bring your own little piece of embroidery magic to life!

your fabric arrives already secured in an embroidery hoop, with the design applied using stick & stitch. you'll also receive embroidery floss, a needle, and a stitch card with a qr code linking to your digital stitching guide.

need a little extra guidance? you'll also find a helpful youtube tutorial playlist linked on my website to walk you through different stitches and techniques.

all you have to do is find your favorite cozy spot and start stitching! ♡

what's the difference between a diy kit and an embroidery stencil?

the biggest difference is whether you'd like everything prepared for you or prefer to use your own embroidery supplies!

diy embroidery kits arrive with fabric already secured in an embroidery hoop, the design applied using stick & stitch, embroidery floss, a needle, and access to your digital stitching guide. everything is ready for you to jump right into stitching!

embroidery stencils are digital products that include a printable pdf of your chosen design, sized to the indicated hoop size, along with its corresponding stitching guide. they're perfect if you already have supplies and prefer to prepare everything yourself.

don't feel like transferring the design onto your fabric? you can also select the optional stick & stitch upgrade before checkout! i'll mail you your chosen design printed on water-soluble stick & stitch material, ready for you to apply to your own fabric.

are your embroidery designs beginner-friendly?

absolutely, some of them are! while certain designs involve more detailed stitching and techniques, i have plenty of options that are perfect for someone just starting their embroidery journey.

many of my designs include a suggested skill level to help you find something that feels comfortable for your experience.

if you're brand new to embroidery, be sure to visit my beginner? start here! page, where you'll find a collection of beginner-friendly designs to help you get started.

and if you're ever unsure whether a particular design is right for you, please don't hesitate to reach out! i'm always happy to help you find something you'll enjoy stitching. ♡

do your embroidery kits and stencils include stitching instructions?

yes! every diy embroidery kit and embroidery stencil includes a detailed digital stitching guide to help you bring your design to life.

each guide includes recommended dmc floss colors, stitch types, strand counts, and a suggested stitching order, so you'll know exactly where to start and how to work through your design.

and if you need a little extra help learning a particular stitch, you'll find a youtube tutorial playlist linked on my website!

my goal is to make the stitching process just as enjoyable as the finished piece. ♡

03

shipping, processing & orders

do you offer international shipping?

yes! the embroidery department is happy to send a little handmade happiness beyond the united states. ♡

my website currently supports checkout for orders within the united states and canada, but i'm happy to accommodate customers in other countries, too!

if you're located outside the us or canada, please contact me before placing your order so we can discuss shipping options and calculate the additional international postage costs.

i'll do my best to help your embroidery find its way to you, wherever you call home!

how and when will i receive my order?

delivery depends on which little corner of the department you've shopped from! ♡

custom embroidery hoops

each custom piece is designed and stitched entirely by hand, so processing times vary depending on my current order queue and the complexity of your design. once completed, your hoop will be carefully packaged and shipped.

ready-to-ship embroidery hoops

these pieces are already finished and waiting for their new homes! orders typically ship within 1–2 business days.

christmas order notice 🎄

if you need your finished hoop by christmas, please let me know in the extra notes section before checkout or arrange your deadline with me via email. the sooner you order, the better, as holiday availability becomes more limited closer to christmas!

diy embroidery kits

please allow 3–5 business days for your kit to be prepared and shipped.

embroidery stencils (digital)

digital stencils are personally sent to the email address provided at checkout within 24 hours of purchase. your email will include your printable stencil pdf and corresponding stitching guide.

please note that digital files are not delivered automatically or available for instant download. each order is personally fulfilled by me!

stick & stitch upgrades

if you've added the optional stick & stitch upgrade to your stencil purchase, your printed design will be mailed within 1–2 business days. you'll still receive your digital stencil and stitching guide by email within 24 hours.

important note:

please remember that processing times refer to the time before your order ships. actual delivery times depend on the shipping carrier and destination.

can i cancel or return my order?

because the embroidery department is a small, independently operated business, all sales are final. cancellations and returns are not accepted for custom embroidery, ready-to-ship hoops, diy embroidery kits, or digital embroidery stencils, except where required by law.

custom orders are especially time-intensive, and purchasing your hoop reserves a place in my stitching queue. turnaround expectations are provided before purchasing, so please be sure you're comfortable with the timeframe before placing your order.

i truly appreciate your understanding and support of my little handmade business. ♡

what if my order arrives damaged or there's a problem?

oh no! while i take great care in preparing and packaging every order, i know that sometimes things can happen along the way.

if your order arrives damaged, incorrect, or something just isn't right, please don't hesitate to reach out! if possible, include a few photos of the issue so i can better understand what happened.

i genuinely care about every order that leaves my hands, and i'll always do my best to make things right. ♡

04

the department archives

what are the department archives?

the department archives are a collection of thoughtfully curated embroidery designs inspired by storytelling, nostalgia, music, and all the little things that make life feel magical.

each collection has its own personality, theme, and creative inspiration, with individual designs that tell their own little stories through needle and thread.

whether you're drawn to the cozy nostalgia of autumn, the magic of folklore, or something a little more whimsical, there's always a new story waiting to be stitched.

each individual archive entry includes a printable embroidery stencil, a carefully selected dmc color palette, recommended stitches and strand counts, a suggested stitching order, and helpful design notes.

think of it as a little library of stories, except instead of turning pages, we're making stitches. ♡

can i purchase individual archive entries, or do i have to buy an entire collection?

you can absolutely choose your own adventure! ♡

the department archives offers both individual entries and complete collections, so you can pick and choose the designs that speak to you or bring home an entire chapter of the story.

each individual entry is available for $5 and comes with its own printable stencil and detailed stitching guide.

if you find yourself falling in love with an entire collection (it happens!), you can also purchase the complete collection through its separate listing.

whether you're collecting one little story or the whole library, the choice is yours!

05

the department files

what are the department files?

the department files are a monthly embroidery subscription created especially for my fellow swifties! ♡

each month, subscribers receive one exclusive, taylor-inspired embroidery stencil guide, designed to bring a little music-inspired creativity to their stitching projects.

but the fun doesn't stop there! as a member, you'll also have access to the research department, where you get to help decide which design joins the files next.

it's a little monthly dose of creativity, community, and, of course, taylor swift.

what's included in my monthly subscription?

for $9 per month, you'll receive:

  • one exclusive digital embroidery stencil guide each month, including a printable pattern, recommended dmc colors, stitch types, strand counts, and stitching guidance.
  • access to the research department vote, where members help select upcoming designs.

everything is delivered digitally, so you can use your own favorite embroidery supplies!

how does the monthly subscription work?

the department files is an automatically renewing subscription billed at $9 per month.

you can join at any time during the month, and you'll receive that month's exclusive file when you enroll.

unlike thread therapy club, there's no need to sign up again each month. your membership continues automatically until you cancel.

founding members who maintain their original active subscription keep their special $7 monthly rate.

how does the research department voting work?

each month, active subscribers are invited to vote on three potential designs. the winning design becomes the following month's exclusive department file!

to participate in the current month's vote, you'll need to join by the 7th of the month. if you join afterward, you'll still receive the current exclusive file, but your voting access begins with the next cycle.

it's my favorite way to let members have a little creative influence over what comes next! ♡

how do i cancel my department files subscription?

while i'd be sad to see you go, i completely understand that sometimes you need to close a file! ♡

you can manage or cancel your subscription directly through square, using the subscription management options provided when you sign up.

because the department files is an automatically renewing monthly subscription, be sure to cancel before your next billing date if you don't wish to be charged for another month.

and if you ever decide to return, the department doors will always be open for you! 🤎

06

thread therapy club

what is thread therapy club?

thread therapy club is my little corner of the embroidery world where creativity, connection, and a whole lot of chatting come together. ♡

each month, we gather around a new embroidery project and meet for weekly live stitch nights!

whether you're picking up a needle for the very first time or you've been stitching for years, there's a place for you here.

during our weekly lives, i'm happy to walk you through different stitches, answer questions, demonstrate techniques, and help you feel more confident with your embroidery.

but here's my favorite part: it's about so much more than stitching.

our stitch nights are also a chance to unwind, share stories, laugh, and chat about anything and everything. there's no pressure to keep up or have the perfect stitches. just a little community of people who enjoy creating and spending time together.

think of it as a cozy little family, brought together by a shared love of needle and thread. 🤎

what's included in thread therapy club?

each month, thread therapy club features a new exclusive embroidery project, weekly live stitch nights, and a welcoming little community of fellow stitchers!

you'll have two ways to participate:

the digital option:

perfect for stitchers who already have their own supplies! you'll receive the month's digital embroidery design and stitching guide, along with access to our weekly live stitch nights.

the diy kit option:

want your supplies prepared for you? this option includes a physical embroidery kit for the month's project, along with its digital stitching guide and access to our weekly live stitch nights.

both options offer the same opportunity to learn new techniques, ask questions, and spend a little time stitching together. ♡

is thread therapy club a recurring subscription?

nope! there are no automatic payments or recurring charges.

thread therapy club operates on a monthly enrollment basis, meaning you get to decide whether you'd like to participate each month.

each month brings a new embroidery project, and you'll need to enroll again if you'd like to join us for the next one.

whether you join every month or just when a particular project catches your eye, you're always welcome in our little stitching family! ♡

when can i enroll in thread therapy club?

enrollment opens each month for a limited time, and i'd love to have you join us! ♡

diy kit enrollment closes earlier to allow enough time for me to prepare and ship everyone's supplies before our first stitch night. the exact deadline is always posted on my website and announced on my facebook page.

digital enrollment remains open until our very first live stitch night of the month, so there's a little extra time to join if you're using your own supplies!

once our first stitch night begins, enrollment closes for everyone, and we'll start looking forward to our next month's project.

be sure to keep an eye on my website and facebook page for upcoming projects, enrollment dates, and announcements! 🤎

my inbox is always open

still have a question?

didn't find what you were looking for? my inbox is always open!

whether you have a question about an order, need help choosing a design, or just want to chat about all things embroidery, i'd love to hear from you.

get in touch ♡

with love & a needle in hand,
ashley